Avoid Work Fatigue in Q4 and Finish the Year Strong
This past Success Summit left agents equipped with powerful strategies on how to achieve goals and advanced tools to charge forward into Q4. As we dive into this crucial final quarter of the year, it’s essential to remember that this period will determine not only the success of your current year but also set the stage for how you kick off the next. Too many agents slow down for the holidays, but that’s where your opportunity lies—it's time to speed up!
To help you maintain your momentum and avoid fatigue as the year winds down, here are some key strategies to keep your energy high and your focus sharp.
1. Prioritize Movement and Self-Care
As a real estate agent, your body and mind are your most valuable assets. Depending on where you live, Q4 often means less sunlight, colder weather, and more responsibilities. For you, that can equate to less energy and scattered focus. Don’t allow that to happen!
I use the acronym, “taking my M.E.D.S.” which stands for “Meditation, Exercise, Diet, Sleep.” Every day, you need to find at least 20 minutes of calm to center your mind and nervous system, get your body moving and break a sweat, eat for energy, and get good, restful sleep that allows you to operate at your best.
In the next couple weeks, we’ll do a deep-dive into Gino Blefari’s morning and evening routines which he credits to ensuring his massive success as the CEO of Berkshire Hathaway HomeServices of America.
2. Get your Goals Up and Visual
I know you’ll probably want to take some time to just relax towards the end of the year, and you’re entitled to that, but it’s no excuse to let your goals slip.
Momentum is everything, and that’s why you need to have your goals up and visual. Ask 90% of successful real estate agents what their numbers or goals are and they’ll be able to instantly tell you – because they’ll have a scoreboard in the middle of their office.
You should too. Write your statement of intent, read it out loud three times a day, and get your goals somewhere you can see them.
3. Continuous Learning, Training, and Inspiration
If you’re feeling tired, run-down, unfocused, or lacking what it takes to boost motivation – the solution is to learn something new.
Yeah, I know that sounds like it’d just be piling more onto your plate, but it’s actually the best way to keep you energized and inspired. Feeding your inspiration and implementing exciting new techniques takes you out of the monotonous day-to-day grind.
For daily mindset maintenance, watch or listen to my weekly podcast, episodes of Mindset Monday, and read my blog. I personally listen to every episode of Founders podcast to keep my learning consistent.
Now, if you really want to make an impact on your Q4, then identify the areas where you need to improve (or want to) and enroll in a class. Here are a few of the best:
- Prospecting Bootcamp: Raise your conversion rate in just 7 weeks. This one makes phone prospecting fun and lucrative.
- Fast Track: Establish a rock-solid foundation for your business and master all the fundamental skills of real estate.
- Recruiting Roadmap: Don’t think you can start your dream team before the end of the year? Emily Kettenburg can help you do it in only 5 weeks.
- AI Marketing Academy: Jason Pantana helps you implement powerful AI systems into your marketing machine to generate a bigger impact in less time.
4. Plan Your Client Holiday Party & Connect with Your Database
All the money is in your database – it’s a goldmine that needs to be consistently mined. There is no better time to nurture these relationships than during Q4. Begin planning your holiday party as early as possible to be sure you can secure a great venue and create a lasting experience.
You’ll want to be able to accommodate as many people as you can and offer them an experience they can’t pass up, because there may be competing parties drawing their attention. A major focus here is to let people know they’re allowed to bring family and friends (this is where the referral magic happens).
For inspiration, you’ll want to read this blog on how one of our Rockstar clients throws her end-of-the-year client appreciation party.
5. Up Your Accountability
Accountability is a game-changer. Whether it’s through a coach, a mastermind group, or an accountability partner, having someone to check in with can keep you on track and motivated. Set clear goals and share them with your accountability buddy to ensure you stay focused and driven.
6. Utilize AI to Get More Done with Less Effort
Embrace technology to streamline your processes. By leveraging AI, you can focus on high-impact activities that drive results. If you’re a coaching member, TomAI+ can help you automate tasks, analyze data, and generate marketing content, allowing you to accomplish more in less time.
If you’re not, it’s time to assess what tools you have and start using them to create better content, faster. AI is an incredible advantage that can help you save a ton of time and money while allowing you to do things you never could before.
Want an example? Check out that trailer for TomAI+.
7. Cut Out Energy-Sucking Vampires
Identify and eliminate anything that drains your energy—whether it’s negative people, unproductive habits, or time-wasting activities. Surround yourself with positivity and focus on what fuels your passion for real estate.
This is where tracking and measuring come into play, even in areas you wouldn’t expect. How much time at the end of the day do you spend watching TV? Are you winding down with rejuvenating habits or a cocktail that leaves you feeling off the next day? Get this stuff in check.
8. Run Your Marketing Based on a Plan
A well-structured marketing plan is essential for maintaining momentum. Outline your marketing strategies for Q4, including social media campaigns, email outreach, and community events. Consistency is key, so stick to your plan and adjust as needed to maximize your reach.
It’s Not Too Late to Finish the Year with Greatness
Now is the perfect time to elevate your game by joining our coaching program. When you sign up now, you’ll participate in 24 weeks of twice-weekly Summit Momentum Masterminds, where you’ll work directly with the main-stage speakers from Summit to go from idea to implementation and start executing the strategies shared. These masterminds begin next Monday, so don’t miss this incredible opportunity!
You’ll also gain access to TomAI+, four "Covert & Close" workshops, and a comprehensive assessment to ensure you’re matched with your perfect coach. Plus, you’ll secure a spot in the $100K in 100 Days program, giving you a complete plan to finish the year strong.
All you have to do is schedule a call to see how coaching can help you.
Let’s make Q4 your best quarter yet!