Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads with no real strategy, and they end up wasting their budget on clicks that don’t convert.
That’s not what we do. We play to win. That’s why we’ve released a free strategy guide that shows you everything you need to know about running successful real estate Google Ads campaigns.
In this blog, we’ll focus on the types of Google Ads campaigns and how to know which type to run for your goals.
If you’re serious about scaling your business, getting your ad spend dialed in, and generating a steady flow of high-quality leads, you’ll read it through and then download the full case study!
1. Google Search Ads – The Ultimate Lead Magnet
This is where the money is made.
When someone types in “best real estate agent in [your city]” or “homes for sale in [your area]”, guess who shows up at the top? YOU.
Pro Tip: Use hyper-local targeting, highlight your unique value, and include a clear call to action. Don’t just tell them you’re the best—SHOW THEM.
2. YouTube Ads – Build Trust at Scale
Video marketing isn’t the future—it’s the NOW.
YouTube Ads let you get in front of buyers and sellers while they’re actively searching for real estate content. And the best part? You can target by location, search history, and even income level.
Two Types of YouTube Ads to Know:
- YouTube Search Ads – Your video pops up at the top when someone searches real estate-related content.
- In-Stream Ads – These play before, during, or after other YouTube videos. They can be skippable or non-skippable (pro tip: short, high-impact messaging works best).
Strategy: Run a video ad introducing yourself, your market expertise, and why NOW is the time to buy or sell. If you don’t have video in your marketing yet, you’re already behind.
3. Google Display Ads – Stay Top-of-Mind
Ever visit a website, then start seeing ads for it everywhere? That’s retargeting.
Google Display Ads put your face, listings, and brand in front of your ideal audience while they browse the web. It’s an easy way to stay visible and nurture leads until they’re ready to take action.
How to Use Them:
- Run a branding campaign that keeps you top-of-mind.
- Retarget website visitors to bring them back when they’re ready to move.
- Use compelling imagery—your face, testimonials, or stunning property photos.
4. Discovery Ads – Tap Into Passive Buyers & Sellers
Think about how often you check your Gmail promotions tab, YouTube home feed, or Google Discover. That’s where Discovery Ads live.
They’re perfect for capturing attention, warming up cold leads, and getting people into your funnel before they’re actively searching.
Best Practice:
Use high-quality images, compelling copy, and a clear call to action like: “Thinking about selling? Find out what your home is worth today.”
Stop Guessing – START Winning with Real Estate Google Ads
Here’s the deal—you can’t afford to waste money on ads that don’t convert.
The agents who are KILLING IT with Google Ads aren’t just throwing things at the wall and hoping for the best. They have a system.
And I want to give you that system.
Mastering Google Ads is a FREE case study in which you’ll get the complete Google Ads playbook of Jenny and Charles Turner. These two market leaders have used powerful Google strategies to conquer their share of the Portland market – and they’re sharing it all with you.
You’ll learn how to:
- Set up HIGH-CONVERTING campaigns the right way
- Minimize wasted ad spend with expert targeting
- Write ad copy that grabs attention & drives action
- Generate bottom-of-funnel leads at the lowest possible cost
Stop burning money. Start closing more deals. Get the step-by-step strategy that top agents are using right now.
The Google Ads Ultimate Playbook
Google Ads WILL fill your pipeline IF you use them correctly. With these strategies, Google Ads could be the single biggest lead source in your business.