Stand Out from the Competition: Realtor Elevator Pitch Examples & Tips
Is there any competition in your marketplace?
You and I both know there are a ton of agents out there!
The challenge is how to separate yourself from the competition…
Here’s the deal…
If you’re not unique, you’re weak!
Be committed to creating a better experience for your customers because you know your unique factors!
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Your Super Bowl Commercial
Imagine if you invested $5,000,000 in a Super Bowl commercial as part of a real estate marketing campaign. It would be 30-60 seconds long and be seen by 114,000,000 people.
What would your pitch be? What would you say about yourself and why should the customer want to work with you?
On a smaller scale, you are advertising yourself every day…
When someone says “You are in real estate?”, what do you say?
Do you know how to write an elevator pitch?
What is an elevator pitch for a real estate agent?
An elevator pitch for a real estate agent is a brief, compelling summary of what they do and how they can help clients, typically delivered in the time it takes to ride an elevator, hence the name. It should be a concise version of real estate marketing points, be engaging, and highlight the agent's unique value proposition, such as their expertise in the local market, exceptional customer service, or a track record of successful transactions. The goal of an elevator pitch is to capture the listener's attention, create interest in the agent's services, and potentially lead to further conversation or a business opportunity.
How to Write an Elevator Pitch for Real Estate
1. Start with a Problem
This is a hook and the reason a customer should be interested.
The goal here is to articulate a problem that connects with the kind of customers you want to serve.
When you speak to people through their problems, you are speaking life into them engaging with you.
2. Amplify a Problem
Use quick examples…
Say something like “Buying a home is easy…” Then list out some of the problems most of your customers might face. Remember to think about this from your customer’s perspective, and the types of questions they are asking…
Questions like:
So what?
What’s in it for me?
Can you prove it?
3. Offer Your Solution
Talk about facts, market data, proof, and credibility.
You can even use some of the tried-and-true real estate scripts for pricing, appointment setting, and even "how's the market?"
“Clients work with us because we have the experience, we sell homes faster, and get our customers more money. We pride ourselves on customer experience and relationships, and we have 7x times more five star reviews than any agent in our marketplace. Our number one aim is to make sure you are our next five-star review and we want to deliver that experience to you. These are my competitive advantages (restate them) that you can hold me accountable to.”
Remember even if you are a brand new agent you can still use the facts and data from your office (be honest and disclose that) to offer the solution to your customers.
4. Give Your Elevator Pitch a Call to Action
You’ve got to have some kind of call to action! It could be something like:
visit our site, like our page, schedule an appointment, or sign the contract.
Remember if you don’t close you can’t win!
The Most Persuasive Words for an Elevator Pitch
Do you know the 12 words considered to be the most persuasive?
They are:
You
Money
Save
New
Results
Easy
Health
Safety
Love
Discovery
Proven
and Guarantee
When it comes to the best tips on how to write an elevator pitch, think about your real estate marketing presentation. Are you using those words?
Assignments
1. Check out the Juicero video below:
2. Take each of the lead sources that you use and script out the following steps:
- The Problem
- Amplify it
- Your Unique Solution
- Then Close!
Your Elevator Pitch = You > the Competition
Listen, when you follow all of these steps you are creating a degree of separation between you and the competition.
When you can articulate your uniqueness and how you can solve problems for your clients you are standing out from the competition!
This makes it much easier for your clients to choose you over all those other agents in the marketplace.
We’ve helped scale the businesses of tens of thousands of real estate agents.
When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!
