Real Estate Software and Apps for Every Need
When looking at the best apps for real estate agents to use in their business technology arsenal, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent better than another.
That’s one of the reasons I wanted to stay away from software like CRMs, which often fail to be a one-size-fits-all solution for agents.
Still, with so many options available, it can be overwhelming to find the right tools. That’s why I put together this list—to help you stop searching and start leveraging real estate automation, real estate AI, and ChatGPT for real estate to boost efficiency and effectiveness.
The realtor apps and software listed below aren’t ranked in any particular order but are organized by category to make it easier to find the right solutions for your business. Plus, with the right tools, you can track real estate metrics more effectively and make smarter, data-driven decisions.
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Benefits of Utilizing Realtor Apps and Software
Realtor apps and software are game-changers for agents looking to work smarter, not harder. The right apps for realtors can streamline daily tasks, boost efficiency, and keep deals moving forward. Marketing apps help agents create high-quality content, manage social media, and stay top-of-mind with clients. Lead generation tools and apps make it easier to attract, nurture, and convert prospects into buyers and sellers.
Plus, productivity apps keep agents organized, ensuring follow-ups, scheduling, and client communications run smoothly. In today’s fast-paced market, leveraging technology isn’t optional—it’s the key to staying ahead and closing more deals.
Real Estate Marketing Apps
To kick things off, we’re diving into the best marketing apps and apps for marketing that can help realtors boost their brand and attract more clients. Marketing apps are essential for any business, but in real estate, they’re crucial for building name recognition and a strong brand identity.
Prospective buyers and sellers want to see the work you do, making high-quality photos and videos a must. By using the right marketing apps and apps for marketing, you can create stunning visuals, improve your outreach, and grow your audience more effectively. Check out the top marketing apps below to take your real estate business to the next level!
1. TomAI
This doesn’t just take the first spot because I’m biased. If I was a real estate agent today, TomAI would be an essential must-have foundation of my marketing creation. It’s like ChatGPT designed specifically for real estate agents, fed by the best coaches and most trusted industry data available. Read more about TomAI here.
2. Videoshop
Advanced feature-set video editing on the go, Videoshop allows you to add text and/or music, apply filters or slow-motion effects, and cut and edit videos directly on your phone. Videoshop is available in the Apple Store as well as Videoshop for Android.
3. Runway.ML
This AI is like an entire media studio all in one. It’s a superpower with so much to offer. Runway.ML will not only allow you to generate images, video, and more, but you can actually edit videos with AI. Let’s say you want to remove a person or an object from a video. Runway.ML makes it easy.
4. Canva
“Online design made easy” is the design app Canva’s claim to fame, allowing non-designers to create beautiful, Instagram-worthy photos, social media posts, marketing pieces, graphs and more!
5. Sprizzy
The more views your video receives, the higher YouTube’s algorithm rates it. Sprizzy for video exposure takes advantage of this phenomenon by charging a nominal fee to put your video in front of more eyeballs. And yes, they’re real people, not bots. If you need more exposure or are trying to “go viral” or increase your follower count, give it a try.
6. HomeBot
HomeBot is an AI tool that provides your clients with pertinent, personalized information about their home labeled with YOUR BRAND! It includes the current and historical value of their home, appreciation since they purchased, their equity, tips for saving on interest payments, and much more. These automated reports cement your status as your clients’ “knowledge broker” and keep them coming back to you with repeat business and referrals.
Real Estate Apps for Lead Generation
As an agent, you should be working on boosting your lead generation efforts every day. Finding leads can be tough, especially in a competitive market where countless agents are vying for the same prospects.
That’s why leveraging the right lead generation tools is essential. With the best apps for lead gen, you can streamline your prospecting, capture more qualified leads, and stay ahead of the competition.
These powerful lead gen apps help you automate outreach, track potential clients, and convert more prospects into deals. Don’t miss out—explore the top lead gen apps below to take your business to the next level!
7. PalmAgent
The calculator to end all calculators. This one could go under Marketing, Lead Gen, or Productivity, so I’m just putting it here.
PalmAgent allows you to effortlessly run estimate sheets, build your brand, produce informative content that people care about, and more. There is a good reason it’s the most popular app for real estate agents.
8. Zapier
This one is hard to categorize because there are so many uses. Essentially it comes down to integration. Zapier allows you to integrate apps within one another. For example, you can hook ChatGPT up to your Google Business Profile so that any time someone leaves you a review, ChatGPT will automatically respond. This works for Facebook and other platforms as well.
9. EspressoAgent
The king of speed dialers. There’s a reason we include an Espresso Agent trial when you sign up for our bestselling training program, Prospecting Bootcamp. It allows you to easily find and dial listing leads for maximum efficiency and success.
10. ContactOut / SignalHire / Lusha
I’m grouping these three because they were all brought up together and they all perform essentially the same task: They find the additional contact info you need from people’s online profiles so you can call them, email them, engage with them and ultimately, work with them.
11. Camcard
This is probably my favorite one for Realtors. Camcard takes a picture of a business card and adds the details into your contacts, automatically. Very useful at/after conferences! Makes it easy to put all your new contacts into groups on Gmail.
12. Boomerang for Gmail
How many times has this happened to you… You meet someone, connect with them, send them an initial email, don’t hear back, and then you get too busy and forget to follow up ever again? Boomerang for Gmail can help you overcome this dilemma because it allows you to pre-schedule follow-up emails. Write it now, send it later. You can even set it to send the follow-up email ONLY IF your initial email doesn’t get a response. Check it out!
Real Estate Apps for Productivity
Being a real estate agent isn’t just about showing houses and meeting clients—it’s also managing a mountain of behind-the-scenes tasks.
From making calls to leads and creating marketing materials to collaborating with your team, every moment counts. But without the right tools, it’s easy for productivity to slip, which can slow down your business. That’s where productivity apps come in.
The best productivity apps help you stay focused, organized, and on top of every task, ensuring nothing falls through the cracks. Whether you need apps for productivity to streamline communication, automate workflows, or manage your schedule, the right tech can make all the difference. Check out our top picks for the best productivity apps to keep your real estate business running at peak performance.
13. Keeping Current Matters Mobile
You know Keeping Current Matters – if you don’t, you’re already behind. They’re the most trusted source of real estate news and data points. But did you know they have a mobile app? You should be reading this every day, so might as well make it easy!
14. ShowingTime
With high buyer demand right now, it can be overwhelming to schedule all your showings.
The ShowingTime app makes it easier than ever, and also allows you to get feedback to provide to your seller, review active listing inventory, and much more!
Don’t miss this one!
15. Dropbox
The Dropbox storage app isn’t a real estate-specific app, but it makes it so incredibly easy to store all your important documents in one place, you might think it was designed with real estate professionals in mind.
You can organize files and view them easily from your phone while out in the field. You can access and send them from anywhere, anytime.
PRO TIP: Set up your folders like Yvonne with Real Estate > Master > Placeholders including all docs involved in a transaction. Then every time you get a new listing, you can simply copy the folder and rename it with the property address, and you’re all set!
Dropbox is also compatible with DocuSign, making it easy to get those much-needed signatures no matter where you or your clients are.
16. Zite
This is a great app that gives you daily updates on just about whatever you can think of. If you have used Flipboard (Flipboard recently bought the newsfeed app Zite), then you know how cool apps like this can be. They are essentially digital newspapers that can be tailored to your liking. The best part is you can share directly to any social media platform, which I do daily, to increase SEO and my social media presence.
17. IFTTT – IF This Then That
This is one of those apps that at first seems a bit overwhelming, but if you really sit down and think about how to utilize it, it’s extremely powerful. For those of you familiar with computer programming, IFTTT is essentially an “if-then” statement for your phone apps to work together. For those of you not familiar, you create recipes for your phone that if an action happens, then do another action. It’s more of a personal app than a Real Estate app, but a few things I use it for:
- When I get to the office, turn my phone’s WiFi on
- When I leave my house, turn my Nest (thermostat) temperature down
- When it’s going to rain outside, send me a text
- Send my Facebook statuses automatically to Twitter
- Congratulate my LinkedIn Contacts automatically, for their new jobs and work anniversaries
There are thousands of recipes you can create, check it out! And, let me know your favorite recipes by posting in the comment section here or on the Tom Ferry Facebook page HERE.
18. Tally Counter
This app is almost so easy, it’s stupid, but it works! It’s a digital counter, where you literally just click the “+” or “-” to add or subtract a running total. I use it to keep track of how many people come through my open houses (for those of you in crazy markets like mine, you know how hard this is). There are a couple of different options of the Tally Counter App available in the Apple app store and the Google Play store. Try them out and find your favorite one!
19. Mightytext
This is not an app, but an extension on Google Chrome/Gmail. Mightytext is such a useful app for Gmail, that I couldn’t not mention it. It allows you to send text messages through Gmail, for free (unless you purchase the paid version that gives you more features), and most importantly, it sends the texts through your phone!
My team uses this to send texts to new leads, and it appears to the lead that we sent the text from our phone (it shows up in my text log, and from our phone number on the lead's phone). You can create template texts for which responses, send mass texts, and schedule texts (paid version), which we use to automatically confirm our consultation appointments.
Real Estate Apps Top Agents Use Every Day
There are many realtor apps that professionals rely on daily to stay productive and organized. From managing finances to communicating with team members and even taking a break before a big meeting, apps for realtors serve a wide range of purposes.
Whether you need tools for calculations, scheduling, marketing, or client communication, the right realtor apps can make your workflow smoother and your day less stressful. Explore these must-have apps for realtors to boost efficiency, enhance productivity, and keep your business running seamlessly.
20. LawyersAgent ONE
This handy app helps you figure out buyers’ and sellers’ cost and net sheets. After filling out a few fully customizable fields and hitting the “Compute” button, it will tell you everything: The exact expected payment with principal and interest.
Not only is this helpful when working with a client but also in your marketing. Fully integrated with social media, it will allow you to create an example post to give people a detailed look at what it costs to buy a house.
21. InsightTimer
Have you ever made the mistake of heading into an important meeting frazzled and scatterbrained? InsightTimer allows high-energy, always-on-the-go professionals like yourself a minute to unwind, re-center, and re-focus. The coaching member who recommended this said he’s seen his conversion level dramatically increase since he started arriving early at his appointments and doing a “micro meditation” before going in. Could you benefit from this same approach?
22. Linktree
Ever get sick of updating your Instagram profile to change your “link in bio”? Or worse yet, you don’t bother with it because it’s too much of a pain? Linktree provides a way to easily and seamlessly provide post-specific links from your Instagram account. Post, update and manage your links from one central spot, and never change your actual “link in bio” ever again!
23. Slack
One system every business needs is a communication system that connects everyone in the organization. Slack centralizes communications among your team into one platform. It allows you to create separate channels for different projects, and it also integrates well with more than 1,500 other platforms including Google Drive, Asana, Salesforce, and Dropbox. It’s more instantaneous than email and as easy as sending an instant message.
Wrapping Up: Best Apps for Real Estate Agents
There is a broad array of apps available for realtors that can enhance your effectiveness as an agent. In the sections above, we covered real estate apps focused on marketing, lead generation, and productivity, along with a variety of apps catering to different functions and requirements. By investing time in trying out each app, you can streamline your workflow, boost brand visibility, and secure more deals to expand your business.
At Tom Ferry, you can gain access to exclusive real estate tools when working with one of our real estate coaches. Our coaches can provide their own recommendations for the apps and tech tools for real estate they use. They’ll also guide you through our eight levels of curriculum to hone your skills as an agent, such as drafting a business plan and creating a healthier work-life balance.
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