Using Assumptive Language to Be More Influential
The language you use with your customers is so important! You and I both know that you can enhance your ability to be influential simply through the words you are using.
That’s why today, we're talking about assumptive language. I want to show you how to use the assumptive close and this language pattern with your customers to confidently guide them toward a decision.
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What is assumptive language?
Assumptive language is a communication style that suggests a belief or expectation without explicitly stating it. This approach presumes that the listener or reader shares or agrees with the underlying assumption. It can subtly shape opinions or actions by presenting information from a specific viewpoint or understanding. Often, it involves presuming the listener's knowledge, beliefs, or intentions without directly confirming them.
What is an assumptive close?
An assumptive close is a way to sell something by acting like the customer has already decided to buy. It uses assumptive language to make the decision feel natural. Instead of asking, “Do you want to buy this?” a salesperson might say, “Would you like the red one or the blue one?” This assumptive close makes it easier for the customer to say yes. By using assumptive language, the salesperson helps move the conversation toward the sale in a smooth and confident way.
Assumptive Language Patterns
Say you're using a listing script for real estate, all selling begins with ASSUMING every prospect is a YES.
You want to assume the sale with your language patterns.
When you are more assumptive with your language and physiology you will:
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- Win more listings
- Win more appointments
- Get more offers written
Assumptive Language Examples for Closing the Sale
Want to close more deals with confidence? It all comes down to the words you use. Assumptive language examples can help guide your clients toward a decision by making the next step feel natural and expected.
That simple shift removes hesitation and keeps the conversation flowing. Below, we’ll explore powerful assumptive language examples you can start using today to increase conversions and win more business.
Examples of assumptive language in sales
1. When we get together…
This is a great one to use on the phone and assumes that you will get the appointment.
2. When you choose me to represent you, you’ll see why we have so many 5-star reviews.
If you are an “old school” NLP student, you might recognize “CHOOSE ME” (with a pause before and after) as an embedded command.
If you’d like to learn more about these kinds of techniques, let me know in the comments, and I can do another show about just NLP.
3. When you see the data behind my marketing plan…
This statement helps drive the value in all the great marketing strategies you are going to provide for your customers!
4. While we’re finding your dream home…
This sentence is a perfect intro for a benefit you will be offering to your customers.
5.After we sell your home for top dollar…
This is another fantastic phase that works well over the phone for a prospect or even a FSBO!
6. During the negotiation process…
When you set this assumption early on you are demonstrating to your customers the confidence you have to negotiate their deal.
7.When we start marketing your home…
You are setting the expectations and showing how you are different from the competition.
8. When you find your dream home, the real reason you select me kicks in.
This is similar to the example above but also reinforces “that real reason” too.
The Power of Assumptive Language
This information is incredibly valuable, and I encourage you to expect a positive response! If you anticipate a "no," you're setting yourself up for failure.
The “yes” is your mindset and when you practice the real estate scripts above, you set yourself up for the win!
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When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!
