7,000+ real estate agents. One place. One purpose – break through barriers to earn more money, live more fully, and defy the expectations of the market. To say it another way: Use the best strategies, support, and tools available to pull their desired realities into existence and live the life they were meant to live.
As we wrapped up this year’s Success Summit, the feeling of resilience lingers in the air. Between the NAR settlement and the new laws imposed by it, interest rates and inflation, and an emotional election cycle, this has been a monster of a year. Yet, the energy that we just saw over the last three days has been nothing short of electric, filled with agents ready to tackle whatever comes their way, armed with powerful strategies and an unwavering sense of hope.
It’s safe to say, this was the greatest, most important Success Summit of all time. If you couldn’t be there, this blog will recap some of the magic we experienced over those days in Dallas. There were some massive surprises, game-changing technologies rolled out, and insights that will completely transform the final months of the year.
The Success Summit kicked off with TomX, where stories of transformation and triumph took center stage. Kohl Bartos shared his blueprint for evolving from a buyer’s agent to a listing powerhouse, inspiring everyone to rethink their approach.
Jurnee Gillette, who transitioned from a transaction coordinator to a team leader in just five years, broke down the systems and strategies that were key to rapid advancement. She highlighted that she joined coaching before she even had her license, because as a transaction coordinator she noticed that all the most successful agents she worked for had a coach.
Kaleb Monroe wowed the audience with his 10-minute buyer consultation that has earned him a nearly perfect conversion rate. Gino Blefari, CEO of Berkshire Hathaway HomeServices of America, shared his meticulously crafted morning and evening routines, which he credits with the majority of the massive success he’s had over his career. If every agent immediately began to follow Gino’s routine, it’d be incredible to imagine the changes we’d see in the industry.
Did you know that 22.7% of agents and teams control 72% of the market? This important statistic should be a wake-up call for you to prioritize listing attraction. Jason expressed it clearly when said that it’s not just those who control the inventory that controls the market, but those who sell the inventory who control the market.
Tom emphasized the importance of testing the integrity of your database, cleaning it up, and capturing the missing information necessary to seize opportunities. This foundational step is crucial for agents looking to reclaim listings that may be slipping away to competitors.
He shared a compelling story about the renowned author Haruki Murakami, who transitioned from running a nightclub to becoming a celebrated writer and running the equivalent of a mini-marathon every single day by balancing his energy and prioritizing work—a powerful reminder for all agents.
One of the standout moments of the Summit was the series of $200K talks, where agents shared how they generated over $200K in GCI using signature strategies. Shannon Gillette taught attendees how to build a powerful personal brand through Instagram and YouTube, sharing her daily posting strategies.
Mikki Ramey revealed how she leveraged online leads to skyrocket her GCI from $0 to $200K, while Stephanie Younger shared her foolproof listing presentation techniques that consistently earn a “Yes.”
After three intense rounds of wildly intense objection handling, Kymberly Clem took the belt as our objection handling champion! Our judges, Jeff Mays, Carolyn Young, and Lisa Chinatti were not taking it easy on our competitors who all nailed it to get their contracts signed, but Kymberly just edged out in the round with an amazing close. Congratulations!
Throughout the Summit, agents shared their strategies for building connections and winning listings. From leveraging platforms like NextDoor to creating compelling content that resonates with clients, the emphasis was on authenticity, relationship-building, and strategically leveraging marketing channels.
Meredith Fogle’s session on her Viral Listing Strategy was a game-changer. She demonstrated how to leverage each listing to generate more leads—one more listing and three more buyers, consistently. Her "Make My Listing Famous" campaign, which includes mega open houses, is a blueprint for staying ahead in a competitive market.
Jill Biggs introduced her "Listing Multiplier Strategy," which generated 71 of her YTD deals and $1.4M in GCI. By creating bidding wars through mega open houses and engaging neighbors with heartfelt letters from sellers, she maximized her listings' visibility.
Ashley Blackmore shared a post she made on NextDoor which generated nine listings, showcasing the power of micro-stories about clients’ needs.
Vanessa Reilly unveiled her strategy of sending 70 to 100 letters per sold listing and making the client the hero of the story.
Tom shared a moving tribute to Steve Harney, the founder of Keeping Current Matters, who tragically passed earlier this year. Steve was not just Tom’s mentor; he was a dear friend who profoundly impacted many lives and careers. His legacy lives on through the countless agents he inspired, and his wisdom will continue to guide us in these challenging times. The room was filled with tears, but also with gratitude for the lessons he left behind.
On Day Two, the excitement reached new heights with the unveiling of TomAI+, a revolutionary suite of advanced AI tools designed to transform the way agents work. This innovative technology serves as a marketing engine, sales super-brain, and 24/7 coach.
With features like customizable templates, MLS data analysis, and roleplay functions for sharpening scripts, TomAI+ promises to save agents hundreds of hours and thousands of dollars faster than you could imagine.
TomAI+ isn’t just an upgrade to the original TomAI; it’s a revolution. Summit flooded to the booths where they could test TomAI+’s Roleplay feature where they were able to choose their role, the situation, the mood, and the difficulty, and then engage in an actual conversation with realistic voice recognition. Needless to say, everyone was blown away!
This groundbreaking tool launches on September 16, exclusively for coaching clients.
One of the most impactful moments of this year’s Success Summit was a moment 21 years in the making. Tom Ferry had been envisioning this since he first started his business which has changed the lives of hundreds of thousands of agents, and when it finally came, it brought him to tears (he actually cried 5 times).
He welcomed to the stage one of the greatest mentors of his life, his father, Mike Ferry. Beyond the fact that he’s Tom’s father, Mike is a hero who has forever changed the industry and helped to set the stage for how we work today.
The emotional exchange between father and son, along with Tom’s sons, Michael and Stephen, asking their grandfather burning questions, created a moment that will be cherished forever.
As the Summit drew to a close, the faces of the agents reflected resilience, determination, and hope. The strategies and insights shared over these past few days have armed them with the tools needed to not just survive, but thrive in this market.
When you sign up for coaching now, you’ll gain access to TomAI+, earn a spot in September's new session of $100K in 100 Days, and unlock exclusive, never-before-seen benefits that are guaranteed to help you conquer the market. You’ll even receive a 7x ROI guarantee.
Don't miss your chance to secure these game-changing tools and increase your production by 27% with a limited-time Summit-exclusive coaching offer! This offer ends soon so take advantage while you can.