Welcome back to your real estate business planning prep! In last week’s blog, we laid the groundwork for how to write a business plan by focusing on the foundational elements that set the stage for success.
Today, we continue that journey as we prepare for the biggest and most important webinar of the year, “THE PLAN: Design Your Ultimate 2025 Business Plan,” happening on November 6.
We’re diving into the “Units & Goals” and “Marketing & Lead Generation” sections. This is how to make a business plan that gives you clear direction all year long while still allowing you to easily adjust as you learn more along the way.
It’s important to start thinking about these things now before the webinar so that once you dive into our advanced business plan template with Tom, you’ll be ready to go.
In real estate, success isn’t just about having lofty goals; it’s about tracking and measuring your progress toward those goals. As Tom Ferry wisely states, “We rarely rise to our goals. We always fall back to our systems, our structures, and our standards.” By establishing a robust system for tracking your performance, you can ensure that you’re consistently moving toward your objectives and driving business growth.
Before you can effectively track your progress, you need to set S.M.A.R.T. goals—Specific, Measurable, Achievable, Relevant, and Time-bound. These goals provide clarity and direction, allowing you to focus your efforts on what truly matters when growing your business.
To gain insight into your business performance, start by tracking your units. Ask yourself:
This data will not only help you understand where your business is thriving but also highlight areas for improvement as you learn how to build a business that stands out.
Next, it’s time to set your quarterly goals. Commit to no more than 3-5 business goals per quarter.
Here are some examples to consider:
Don’t forget to consider your goals beyond just business. What do you want to achieve in other areas of your life? Reflect on your aspirations in:
Balancing your professional and personal goals will lead to a more fulfilling life and career.
Now, let’s focus on marketing and lead generation. What adjustments do you need to make to spend 80% of your time attracting listings? Select 3-5 listing attraction priorities from the following options:
Remember, “When we measure our performance, our performance improves.” The only leading indicator of success in real estate is how many appointments you go on, and break down the process, see what works, and then formulate a step-by-step marketing plan that will bring in more appointments.
Yes, you can, but I wouldn’t recommend it. The most successful real estate agents and team leaders design their plans with the best – specifically No. 1 coach Tom Ferry.
On November 6 at 8:30 a.m. PT, Tom is going live with national speaker Jason Pantana and Curaytor CEO Jimmy Mackin to guide agents through drafting a plan that will transform your ability to generate revenue in 2025.
“THE PLAN: Design Your Ultimate 2025 Business Plan” really is the “can’t-miss” live virtual event of 2025, and you can join it completely free while spaces are available.
With access to a business plan template that has been proven to work, you’ll be equipped to start a business or elevate your existing one. Register now to secure your spot!