Hire a real estate marketing professional tofree up your time for appointments.
Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time-consuming. Between the technical knowledge and creative skills required to create designs, write emails, run ads, and shoot videos, marketing is a full-time job in itself that can easily fall to the wayside once your efforts actually start paying off.
Because let’s get this straight, most of your time should be spent going on appointments…
Hiring a skilled marketer can help you generate more leads, enhance your brand presence, and free up your time to focus on closing deals. In this blog, I’ll show you what it takes to hire a qualified marketing professional, from what to look for in a candidate and where to find them, to the process of interviewing and training.
What Are the Duties of a Real Estate Marketing Professional?
A real estate marketing person can wear many hats, depending on your needs. Here are some of the key responsibilities they might handle on your real estate team:
- Content Creation
- Social media posts.
- Blog writing.
- Email campaigns.
- Graphic Design
- Property flyers.
- Social media graphics.
- Website banners.
- Website Management
- Updating listings: Ensuring that all property listings on the website are up-to-date with accurate information and high-quality photos.
- SEO optimization.
- Blog management.
- Social Media Management
- Engagement: Responding to comments, messages, and inquiries on all social media platforms.
- Analytics: Monitoring social media analytics to track the performance of posts and campaigns, and adjusting strategies accordingly.
- Ad campaigns: Both paid and organic.
- Email Marketing
- Newsletter creation.
- Email Segmentation: Segmenting email lists to target specific groups of clients with tailored content.
- Performance tracking.
- Photography and Videography
- Property photos.
- Video tours.
- Video editing.
- Event Promotion
- Open houses.
- Client events: Organizing and promoting client appreciation events, community events, and other gatherings to build relationships and generate leads.
- Market Research
- Competitor analysis.
- Market trends.
- Collaboration
- Team meetings: Participating in team meetings to discuss marketing strategies, upcoming campaigns, and performance metrics.
- Vendor coordination: Working with photographers, videographers, graphic designers, and other vendors to produce high-quality marketing materials.
- Reporting
- Performance reports: Creating reports on the performance of marketing campaigns, social media engagement, website traffic, and other key metrics.
- Strategy adjustments.
Do I Need a Real Estate Marketing Person?
Before you start the hiring process, ask yourself these questions:
- Are you struggling to keep up with your marketing tasks?
- Do you find it challenging to maintain a consistent online presence?
- Are you missing out on potential leads because you lack the time or expertise to market effectively?
- Are you looking to elevate your brand and stand out in a competitive market?
- Do you lack the time to shoot video, post on social, write and send emails, manage your Google Business Profile, and go on frequent appointments?
If you answered "yes" to any of these questions, it’s time to consider hiring a marketing person!
Hiring a Real Estate Marketing Person
1. Determine Your Needs
- Role: Decide whether you need a full marketing director, a social media manager, or a videographer with social media experience.
- Experience Level: Consider whether you need a seasoned professional or if a recent college graduate could meet your needs. Sometimes the best marketing professionals may not have real estate experience and you need to decide whether or not that’s a deal killer. For their purposes, the industry can be relatively easy to learn. Bringing your marketing director to the Success Summit will not only teach them almost everything they need to know but also fuel them with tons of inspiration and the best strategies to rip-off-and-duplicate.
- Budget: Set a budget for the role, considering the average salary for different positions in your area. If a full-time position isn’t feasible, look into hiring freelancers.
2. Decide Your Primary Marketing Channels to Initially Target
Choose several marketing channels you want your real estate marketer to focus on, such as social media, email marketing, or content creation. This will help you identify the right skills and experience needed for the role. Start by going through the list above.
3. Where to Look for a Real Estate Marketing Professional
- Industry-Specific Platforms: Inman, Real Estate Marketing Association.
- Social Media: Facebook Groups, Instagram, Twitter.
- Recruitment Agencies: Specialized agencies, Humaniz.io, WiseHire.
- Networking: Industry events, referrals from colleagues and industry contacts.
- Educational Institutions: Universities, colleges, marketing bootcamps.
- Freelance Platforms: Upwork, Fiverr.
- Your Own Network: Current employees, past clients.
Above all, I’d say the two absolute best places to start are Humaniz.io and, if you’re serious about building an all-star team the right way, signing up for a 10-week course of Recruiting Roadmap.
4. Identify the Right Candidate
Here’s what you should look for in a great marketing professional.
- Relevant Experience: Real estate experience and a strong portfolio.
- Key Skills and Certifications: Digital marketing, graphic design, video production, analytics, and relevant certifications.
- Soft Skills: Communication, creativity, attention to detail, time management.
- Cultural Fit: Team player, adaptability, passion for real estate.
Questions to Ask When Hiring a Marketing Person
- Experience and Skills: “Can you tell me about your experience in real estate marketing?” “What marketing tools and software are you proficient in?” “Can you provide examples of successful marketing campaigns you’ve managed?”
- Strategy and Creativity: “How would you develop a marketing strategy for a new property listing?” “What is your approach to social media marketing for real estate?” “Can you describe a time when you had to pivot a marketing strategy?” “What was the outcome?”
- Technical Skills: “How do you optimize content for SEO?” “What experience do you have with email marketing campaigns?”
- Analytical Skills: “How do you measure the success of a marketing campaign?” “Can you provide an example of how you used data to improve a marketing campaign?”
- Cultural Fit: “How do you prioritize and manage multiple projects?” “What do you enjoy most about working in real estate marketing?” “How do you handle feedback and criticism?”
Hire Based on Your Marketing Plan
Bringing in someone with the right skills and experience can significantly improve your marketing efforts, generate more leads, and enhance your brand presence. But at the end of the day, this is YOUR business, and it needs to run according to YOUR vision.
You need to stay ahead of the curve on the real estate marketing that is working to generate more business today, and the best possible way to do that is to join the upcoming Success Summit. It’s happening this August in Dallas, TX, and the best marketing experts in the industry will be opening up their entire playbooks to show you how agents are succeeding in today’s circumstances. Secure your spot now and transform your business!
Reserve Your Spot at the Success Summit!