The language you use with your customers is so important! You and I both know that you can enhance your ability to be influential simply through the words you are using.
That’s why today, we're talking about assumptive language. I want to show you how to use the assumptive close and this language pattern with your customers to confidently guide them toward a decision.
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Assumptive language is a communication style that suggests a belief or expectation without explicitly stating it. This approach presumes that the listener or reader shares or agrees with the underlying assumption. It can subtly shape opinions or actions by presenting information from a specific viewpoint or understanding. Often, it involves presuming the listener's knowledge, beliefs, or intentions without directly confirming them.
An assumptive close is a way to sell something by acting like the customer has already decided to buy. It uses assumptive language to make the decision feel natural. Instead of asking, “Do you want to buy this?” a salesperson might say, “Would you like the red one or the blue one?” This assumptive close makes it easier for the customer to say yes. By using assumptive language, the salesperson helps move the conversation toward the sale in a smooth and confident way.
Say you're using a listing script for real estate, all selling begins with ASSUMING every prospect is a YES.
You want to assume the sale with your language patterns.
When you are more assumptive with your language and physiology you will:
Want to close more deals with confidence? It all comes down to the words you use. Assumptive language examples can help guide your clients toward a decision by making the next step feel natural and expected.
That simple shift removes hesitation and keeps the conversation flowing. Below, we’ll explore powerful assumptive language examples you can start using today to increase conversions and win more business.
This is a great one to use on the phone and assumes that you will get the appointment.
If you are an “old school” NLP student, you might recognize “CHOOSE ME” (with a pause before and after) as an embedded command.
If you’d like to learn more about these kinds of techniques, let me know in the comments, and I can do another show about just NLP.
This statement helps drive the value in all the great marketing strategies you are going to provide for your customers!
This sentence is a perfect intro for a benefit you will be offering to your customers.
This is another fantastic phase that works well over the phone for a prospect or even a FSBO!
When you set this assumption early on you are demonstrating to your customers the confidence you have to negotiate their deal.
You are setting the expectations and showing how you are different from the competition.
This is similar to the example above but also reinforces “that real reason” too.
This information is incredibly valuable, and I encourage you to expect a positive response! If you anticipate a "no," you're setting yourself up for failure.
The “yes” is your mindset and when you practice the real estate scripts above, you set yourself up for the win!
When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!