The Perfect Spring Marketing Calendar for Winning Listings

Every year, as the snow melts and the flowers bloom, buyers and sellers flood the market. But success goes to the agents who plan ahead, build momentum, and follow a powerful marketing calendar. 

The question isn’t “Will the market be strong?” but rather, “Will YOU be ready to capitalize on it?”

During Tom’s recent webinar – The Spring Listing Sprint – Curaytor CEO Jimmy Mackin shared some killer strategies for creating a Spring Marketing marketing calendar that keeps you on track, attracts sellers, maximizes lead flow, and puts you in control. 

What is a Real Estate Marketing Calendar?

A real estate marketing calendar is a structured, intentional plan outlining your marketing activities over time. It’s what allows you to be proactive instead of reactive by always giving you a strategic next step to fall back on.

But what’s the difference between a content calendar and a marketing calendar? 

Your marketing calendar should contain your content calendar but actually go several steps further. Beyond mapping out your content research, creation, and scheduling, you’ll also include your tracking systems, engagement, outreach, campaign overviews, and various other elements. 

This is your high-level, broad-scope map over the next few months. 

Step 1: Start with Mindset & Goals

Start by reviewing your real estate business plan. This is your overall guide for the year, so make sure that’s updated before anything else. 

If you’re behind on your goals, go easy on yourself. There’s still time to turn things around, but it has to start now.

Write down everything you do in a day and ask yourself, “Is this a high-impact or low-impact task?” Then do what needs to be done. 

Time-Wasters to Eliminate

• ❌ Overanalyzing social media posts instead of just posting.
• ❌ Trying to be everywhere without a clear strategy.
• ❌ Spending time on things that aren’t revenue-producing.

High-Impact Marketing Activities to Prioritize

• ✔ Directly calling & messaging potential sellers.
• ✔ Running targeted ads & retargeting warm leads.
• ✔ Creating local market update videos every single week.

Your marketing plan isn’t just about getting new leads – it’s about consistency. The agents who win aren’t the ones doing one-off marketing pushes. They’re the ones who have a structured system.

Step 2: Commit to Front-Loading Your Marketing Calendar

Spring success starts now – not in April, not in May. The sellers who will list in April and May are deciding who to hire right now.

Your mantra needs to be: “MORE, BETTER, FASTER.”

And here’s a pro tip… The key to Spring marketing isn’t just launching one campaign—it’s about layering multiple strategies that keep you top-of-mind over time.

Step 3: Set Your Daily Marketing Routine

Your marketing calendar needs to be broken up into what you’re doing daily, weekly, and monthly, so you never lose track of what you’re doing. 

Starting with your daily marketing, take a look at your current schedule and see what you might need to move around in order to front-load as much as possible. 

Here are the most high-impact things to focus on every day:
✅ Instagram Stories – Stories are a great place to share not only real estate content, listings, and news, but also content from you personal life and daily routines. This builds trust and likability. 

✅ Personalized Texts & DMs – Send 25–50 texts or DMs daily to prospects, using engaging scripts like: "I just had a home go under contract in 5 days. Have you noticed what's happening in the market?"

✅ Follow-Up Calls – Reach out to past clients, warm leads, and expired listings.

Step 4: Weekly Actions

Your weekly marketing actions are all about nurturing your audience and expanding your reach. 

📧Email Campaigns (2–3 per week)

• Market updates, equity reports, and home value assessments.
• Example: A single email offering a CMA (Comparative Market Analysis) generated 17 listing requests!

🎥Instagram Reels & Video Marketing (1–2 per week)

• Showcase local market trends, new listings, and client success stories.
• Pro Tip: You don’t have to be on camera! Faceless creators are a huge trend right now. 
• Example: An agent in Phoenix generated 47 leads using B-roll footage of homes with “No HOA Fees.”

📩Direct Mail & Farming

• Targeted mailers for high-intent sellers (e.g., downsizers, expired listings).
• One agent's "Silver Tsunami" campaign targeting homeowners over 60 led to a flood of new listings.

🎯Analyze & Optimize

• Track Everything – Set up tools and methods for tracking the success of your campaigns. 
• Define Success – How will you know what’s working and what’s wrong? 
• Refine & Repeat – Never stop improving based on data. 
  
  

Step 5: Monthly Marketing

📍 Neighborhood Farming & Expired Listings

• Identify Expires & Downsizers – Send customized mailers.
• Generic postcards don’t work. Tailor your message to specific seller motivations.

📈 Social Media Growth & Lead Magnets

• Run an Instagram poll to generate leads:
• "Have you received your 2025 Home Value Report yet?"
  • If they reply “No,” follow up with a DM offering a free report.

📞 Database Cleanup & Lead Nurturing

• Automate Home Value Alerts – Send monthly reports showing homeowners how their equity has changed.
• Follow-Up: Set reminders to reach out to anyone who opens your emails about selling their home.

Execute With Relentless Discipline 

Success isn’t about working harder – it’s about making strategic moves that maximize results.

Follow this structure. Build your calendar. Show up every day with focus. Your ability to execute on a massive scale is directly tied to your momentum. 

That’s what coaching is all about. We set up guardrails that help you hit your time no matter what. The agents who are backed by the Tom Ferry ecosystem are preparing to dominate this Spring. Will you join them? 

Schedule a coaching discovery call now to see how we can ensure your business growth.