Picture this:
You buy a ticket to an NBA game—let’s say a Lakers game at Staples Center.
After battling traffic, paying $40 for parking, and grabbing some snacks, you finally settle into your seat.
The game tips off, you glance up… and the scoreboard is gone.
Nothing. No scores, no stats—just a blank space.
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The players are on the court—dribbling, passing, and shooting—but no one’s keeping score. Eventually, they just decide to stop, pack up, and head home.
Now, ask yourself…
Would that feel the same as watching a game where every point matters, the clock is ticking down, and the teams are battling for every important point?
Of course not! Without a scoreboard and a countdown, the intensity, urgency, and excitement disappear.
So here’s my question: Are you running your real estate business with or without a scoreboard?
Leveraging real estate metrics, real estate automation, and real estate AI—like ChatGPT for real estate—helps you track performance and drive success. And one of the most important steps you can take to maximize efficiency is making sure you’re tracking and measuring EVERYTHING you do.
That means having scoreboards up and visual… wherever you’re working from these days.
Pearson’s Law states: “When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.”
That’s why it’s crucial to keep your goals and results visible—ideally, out in the open. When they’re on display, they feel real. When they’re buried in a drawer, they’re easy to ignore.
Here’s a fundamental list of metrics you should be tracking:
Add to that list any real estate metrics you know are important to your progress and will inspire you on a daily basis.
Just like in the NBA analogy above, without a scoreboard staring you down, it’s easy to lose that high-intensity drive, competitiveness, and urgency in your work.
But here’s the thing... The more connected you are to your real estate content and data, the more it’ll fuel your daily performance. When you embrace your real estate metrics, they become second nature—almost like they’re in your bloodstream.
This adds an extra layer of momentum and accountability to keep you locked in—exactly what you need over the next six months to recover lost ground and hit your goals.
Scoreboarding isn’t just about tracking numbers—it’s about spotting trends and adding certainty to your business decisions.
Take your appointment-setting conversion rate, for example. If you know that every 24 calls lead to one appointment, you can calculate exactly how many calls you need to hit your goals. From there, you can turn it into a challenge, refining your approach to improve that ratio. If your numbers slip, it’s a sign your scripts need tweaking. If they improve, you know you’re on the right track.
Without tracking and measuring, you’d have no way of knowing. You’d just be guessing!
How you set up your scoreboard is up to you…
The key is having a system that puts your numbers front and center—constantly.
I guarantee you’ll see the difference!
Who’s in? Drop a comment with how you’ll implement your system, or if you already have one, share your setup to help others win!
When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!