Do you hate the feeling of playing “catch up”?
I know I do.
It’s an awful feeling — you already have a million tasks to perform every day, but then in the back of your head you also know that BIG PICTURE changes are needed in your business because you’re slipping further and further behind the competition.
Ugh.
So here’s an OPPORTUNITY or a WARNING… it all depends on how you act on it.
When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!
“But Tom, I’m Not Comfortable on Camera”
I know video can be scary for some. Most “new” things usually are.
But your aversion to it doesn’t change the fact that the video train is charging down the tracks.
That’s why I want to share some tips to help you get started with video now.
If you watched last week’s #TomFerryShow, you might remember one of your weekly Million Dollar Checklist items was to post 1-2 videos every week. That might sound like a lot of content but don’t worry. I’m going to give you topics for many of those videos right here.
This is a 3-4 minute monthly informative video about what’s going on in your market. Share sales stats, tell people something interesting, and point out any trends you notice. Doing this on a monthly basis will position you as the knowledge broker in your market.
Once every new season — winter, spring, summer, and fall — put out a new video titled “3 Mistakes Buyers Make in Spring Markets” or “7 Mistakes to Avoid when Buying in Winter,” etc. This approach keeps your content timely and fresh and again, positions you as the knowledge broker in your marketplace.
The single most important leading indicator of someone preparing to sell their house is making home improvements. Wouldn’t you like access to those people before they begin searching for their listing agent?
Once a month, get together with a local handyman, contractor, etc., and create a short “home improvement” video teaching people how to fix up their homes. The topics can be big-picture or very specific.
Homeowners who watch these videos will suddenly know who you are, where you work, and that you’re the knowledge broker in your market. Provide that value and see how much easier it can make your business.
On a monthly basis, post a video introducing a member of your team, a partner you work with, or a vendor with whom you have a strong relationship. Let them know who you are, show them the people you work with, and demonstrate that together you provide world-class service to your clients.
Once a month post a video of you with someone who plays a significant role in the community — school principals, local business owners, city government members, prominent community leaders, etc. This connects you to your community in many important ways and once again makes you the knowledge broker people will turn to when it’s time to sell their home.
Homeowners might know you and they have a vague idea of what real estate professionals do, but creating a “behind-the-scenes” video gives you a real opportunity to demonstrate the value you deliver to your clients.
Show the special things you do for people, how you prepare for an open house, how you overcome a difficult escrow process, etc. Capitalize on people’s fascination with real estate reality shows by giving them a peek inside your operation and showing how resourceful you are.
Now I want to share a few quick tips I’ve learned creating videos over the years.
Most (if not all) of your competitors are going to have adopted video and be using it to their advantage.
If you start now, you can be way ahead of the curve and look like an industry leader. Or you can fight against the video wave, resist it, and then look like a follower playing catch-up. (You already told me you hate that feeling.)
Here’s the good news: None of those six video ideas I gave you should be difficult. You know this stuff already! Sure, it will take some effort to shoot them and feel comfortable in front of the camera, but growth is never comfortable. Get outside your comfort zone and become a video leader in your market.
Questions? Comments? I want to hear from you. Who is committed to posting their very first business video this week? Or if you’re already doing video, tell me one new video idea you’re going to implement in the next 10 days.
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