With his 17 years of experience working in the real estate sector, Andy knows a thing or two about how to make a lasting impression when doing a MEGA OPEN HOUSE.
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During this year’s Success Summit, he shared the following MEGA OPEN HOUSE-BOOSTING tips you should start incorporating into your next event!
And the golden nugget of these excellent tips is to ALWAYS “sell” the house you’re in! If you’d like to see more of what Andy and other superstar agents shared during these power-boosting 4 days then check out LiveCast!
A mega open house is an event organized by real estate agents or agencies to showcase a property to a large number of potential buyers within a specific timeframe, usually on a single day or weekend. It typically involves extensive marketing efforts to attract a wide audience, such as online advertisements, social media promotions, and targeted invitations to potential buyers. During a mega open house, the property is often staged and presented in its best light to impress visitors and encourage offers. These events can create a sense of urgency and competition among buyers, leading to faster sales and potentially higher offers for the property.
When you’re launching a new listing either in your geo-farm or an area where you know you’ll have success, you want to optimize the opportunity so you can generate many listings.
Before your MEGA OPEN HOUSE, you want to plan ahead, but also don’t forget it’s a party! Prepare food and drinks appropriate for the neighborhood that you’ll be at. For more, refer to this Mega Open House Script to Turn Open Houses into Listings
Don’t forget to door-knock your invitations so you can personally invite all the neighbors. Another great option is to mail those invited and email any interested prospects from your database.
Also, don’t be afraid of investing in running your Facebook ads, post it on Instagram and NextDoor. You really want this MEGA OPEN HOUSE to be announced on all your portals!
And last, but not least, put out all those 30 signs Andy talked about! You really want to do your research on where your MEGA OPEN HOUSE will be and who are you looking to attract to buy this house.
Do they have a family, empty nesters, single? Know your customer and arrange the appropriate experience so you can easily find your buyer or next lead!
During the MEGA OPEN HOUSE, you want to work as a team, so invite your lender, spouse, your friend or two more real estate agents.
Remember to “divide and conquer” so you can maximize conversations and secure more listings.
While guests are arriving, refer to your mega open house script or you can ask them to sign in to SPACIO and ask they what brought them to your MEGA OPEN HOUSE and what they liked or disliked about the home.
You’re surrounded by all these people, take advantage to see if they’re actually engage!
This helps you figure out who to provide your services to and where they’re at in the client funnel!
Don’t forget to be with just one person, don’t break your eye contact and make them feel that they have your attention.
Demonstrate the worth that you have!
After the success of your MEGA OPEN HOUSE, you need to treat this like the big real estate lead follow up that it is. You can thank all your guests by shooting a BombBomb video and sending it through SPACIO or your CRM.
Remind them that you can help them to buy or sell their home. Showcase that you’re the knowledgeable and go-to agent!
For that one appointment or more that you set during your MEGA OPEN HOUSE, you want to create a customized follow-up video telling them how excited you are to meet with them.
Now that you know about the successful MEGA OPEN HOUSE strategy, what are you going to do different in your next one?
What strategy will you implement? Let me know in the comments below! For more scripts, sign graphics, and strategies, make sure to download our MEGA OPEN HOUSE MASTERY
Want to be on a future episode of the #TomFerryShow? Remember to submit your questions on video at tfs@tomferry.com!
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