Technology makes our lives easier, no doubt. But are we ignoring the personal connections that are so critical to our long-term success?
At Tom Ferry, our team has decades of experience helping realtors grow their businesses. Discover invaluable insights, customized strategies, and expert guidance to supercharge your lead generation, marketing, and more!
So I’m asking you to flash back to a simpler time, dig deep and make that extra effort to forge strong, personal bonds with your clients. To help you get started, here are four tips on building powerful, referral-generating relationships…
Facebook notifies you whenever a friend has a birthday, right?
But then what?
Do you ignore it? Post a quick birthday note? Wish them Happy Birthday over Messenger?
No!
Here’s how you create that connection and differentiate yourself:
Pick up the phone, call and wish them a Happy Birthday personally!
Imagine the impact that simple act will make…
“My Realtor called to say Happy Birthday today! I was blown away!” they’ll tell their friends.
Talk about a difference maker…
To make it even more effective, use this script:
“I know you’re getting inundated with phone calls today, but I just had to reach out and say Happy Birthday.”
It’s simple, quick, and will make a lasting impact.
Yep, your whole database. Everyone.
Divide the total number of people in your database by 90-day increments, and that’s how many calls you need to make daily.
But Tom, what am I calling about?
You’re just calling to check in. To make it easy, use the F.O.R.D. method and ask them about their:
That last one seems heavy, but what if you’re the only person who asks them about their dreams all year. Think that elevates you in their minds? Of course it does! They know you care about them, and that makes a monumental difference in how they perceive you.
How do you feel when you get invited somewhere?
It feels great, right? You feel liked. You feel wanted.
So whether it’s a community event, a social event or even just a Mega Open House, call up people in your database and invite them to come along.
The more you invest yourself in relationships, go deep with people and bring them value, the more you’ll stay top of mind and the more referrals and business you’ll receive.
Every 90 days, send everyone in your database a personal text or “me-mail” not about business, but just to follow up from your calls. Ask about something meaningful they shared with you during your phone call, or just check to see their progress on their dream.
Those little touches make a relationship special and will keep you top of mind.
So what’s your verdict: With these four tips, do you see how relationships are more valuable than leads? Answer below and share your own tips for making people feel special and forging relationships.
When you start with a free real estate coaching consultation, chances are we can help scale yours as well. Schedule yours today!